Privacy Notice

1. Introduction

This privacy notice explains how https://asctoolkit.lgo.org.uk (“we”, “us”, “our”) processes personal data in relation to your use of this website.

We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Personal data we collect

We do not collect personal data such as names, email addresses, or contact details through this website.

However, we may collect limited technical and usage data in the following ways:

a) Quiz functionality (JetFormBuilder)

When you complete the on-site quiz, we may collect:

• Your IP address
• Your responses to quiz questions
• Information about how you progress through the quiz (user journey)

b) Website analytics (Google Analytics)

We use Google Analytics to understand how visitors use our website. This may involve the collection of:

• IP address (anonymised where possible)
• Device and browser information
• Pages visited and time spent on pages
• Navigation paths through the site

Google Analytics uses cookies and similar technologies to collect this information.

3. Lawful basis for processing

We rely on different lawful bases depending on the activity:

• Quiz data: Legitimate interests (Article 6(1)(f))
  • To understand usage and improve the tool
• Google Analytics cookies: Consent (Article 6(1)(a))
  • Analytics cookies are only set where you have provided consent via the cookie banner

4. Cookies

This website uses cookies to ensure its proper operation and to analyse how it is used.

We use a cookie consent management tool (GDPR Cookie Compliance) to allow users to manage their cookie preferences.

Cookies used on this site include:

• Strictly necessary cookies
  Required for the operation of the website
• Analytics cookies (Google Analytics)
  Used to collect information about how visitors use the website

Analytics cookies will only be placed on your device if you provide consent via the cookie banner.

You can withdraw or change your consent at any time using the cookie settings on the website.

5. Third-party processing (Google Analytics)

Google Analytics is provided by Google LLC. The data collected may be transferred to and stored on servers outside the UK.

Where this occurs, appropriate safeguards are in place, such as:

• UK International Data Transfer Agreement (IDTA) or equivalent safeguards

For more information, see: https://policies.google.com/privacy

6. Embedded content from third-party websites

Pages on this website may include embedded content (such as videos, images, or articles).

These third-party services may collect personal data, use cookies, and monitor your interaction. We do not control these services and recommend reviewing their privacy notices.

7. Sharing of personal data

We do not share personal data with third parties, except where data is processed by service providers such as Google Analytics as described above.

8. Data retention

• Quiz-related data is retained only as long as necessary to fulfil its purpose
• Google Analytics data is retained in accordance with configured retention settings (typically 14 months unless configured otherwise)

9. Your rights

Under UK data protection law, you have rights including:

• Access
• Rectification
• Erasure
• Restriction
• Objection
• Data portability

You can also withdraw consent for analytics at any time.

You have the right to lodge a complaint with the ICO:
https://www.ico.org.uk

10. Changes to this privacy notice

We may update this notice from time to time. Updates will be published on this page.

11. Contact details

If you have any questions, please contact: https://www.lgo.org.uk/contact-us